Process

Follow the story, not the obvious route.

PRONK! takes responsibility for the whole production. The process is rigorous, but it stays responsive to what the subject reveals.

From idea to delivery

The whole process.

Development, editorial thinking, production and sound are treated as one connected job rather than a chain of disconnected technical tasks.

01

Discover

We listen closely to the brief, the subject and the audience. We look for the tension, question or detail that makes the story worth hearing.

02

Research

We dig deeper: contributors, context, archives, access, facts and the less obvious routes into the material.

03

Develop

We shape the concept, format, treatment, narrative structure and production plan around the story we have found.

04

Record

Studio, remote and location recording are planned around the needs of the production, with direction that keeps performances and interviews alive.

05

Edit

We build the narrative, refine pace and structure, and create the sound world through editing, music and sound design.

06

Deliver

Mixing, mastering, compliance and final delivery are handled as part of the same creative responsibility for the finished work.

What working together feels like

Curious. Rigorous. Collaborative.

Senior creative involvement stays close to the project from the first conversation to the final delivery. The team changes to suit the subject; responsibility for the finished production does not.

Have a subject?

Bring us the difficult bit.

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